Harnessing the power of video content has become a game-changer for law firms looking to enhance their online presence and engage with their audience effectively. An astounding 91% of businesses who use video as a marketing tool, emphasize its effectiveness. Many law firms today do not effectively utilize video in their content strategy, so incorporating it into your law firm’s marketing strategy can be a great way to get ahead of the rest! Here are five creative video ideas for law firms, to give you ideas on how to help you boost your business.
5 Effective Video Ideas for Law Firms
While many law firms are getting business through running ads or word-of-mouth referrals, many more are missing out on additional growth through web traffic.
According to a 2020 study by Wyzowl, 87% of people using videos in marketing strategies reported increased web traffic. Today, as people research the services they are looking for, video is one of the most powerful ways to stand out and impact their purchasing decision by helping them better understand your service.
Let’s briefly explore these 5 video ideas for law firms to consider incorporating into their content strategy with some examples below.
1. Client Testimonials
A major barrier to entry for potential clients is trust and the unknown.
One of the best videos you can make for a business to impact its sales conversions directly is a client testimonial video. As people, we crave a human connection and want to know that we’re understood and treated well. Unfortunately, many times, lawyers get a bad rap for being impersonal—which is not true! Client testimonials humanize the legal process, build trust, and showcase successful outcomes. It’s a way to help your audience imagine themselves in your practice and envision the type of help and service they’ll receive.
Share real client stories highlighting positive experiences with your firm. You can do this as short social media posts recorded on your phone, or as a higher-production video to be hosted on your website’s front page to boost your social proof.
TIP: The best time to capture these is as you’re closing a case with a satisfied client so that their feelings and appreciation of your services are fresh in their minds. People gravitate to authenticity, so capture that moment!
2. Educational Videos
A lot of people are perplexed when it comes to the area of law. They perceive law codes as complex and hard to understand.
Educational videos simplify complex legal concepts, establishing the firm as an authority in the field. This is incredibly helpful to potential clients who are overwhelmed with all of the legal jargon surrounding their issues.
Furthermore, educational videos are a great way for you to save time and money. If there are common questions you have to answer in your practice, or topics or procedures you frequently need to explain to your clients, a well-produced video explainer can be a great way to save time and money. After the upfront investment of producing the video, it will begin to pay for itself as you utilize it more and more in your practice.
TIP: Give and it will come back to you
As a general principle, giving away value for free comes back to you in building trust with prospective clients and establishing yourself as a knowledgeable source. You can create informative videos explaining common legal issues or procedures in a user-friendly manner. This goes far when it comes to converting people from just casually checking out your practice to becoming faithful clients. Additionally, the better you can make your answers succinct and informative while optimizing them for SEO, the more traffic you’ll get to your channel and website.
A brief overview of the legal explainer videos on the internet right now demonstrates that although many lawyers and attorneys are utilizing this strategy, not many of them are doing it with professional quality and optimizing their content for SEO.
Lawyers are busy people and often don’t have the time to invest in scripting their videos, researching the right gear, managing posting schedules, etc. We get it! However, this is a market ripe for the picking for your law firm with the right help—and we’re more than happy to help you utilize video to take your business to the next level!
3. Short Tips Videos
Sometimes, people aren’t yet searching for hiring legal counsel but are just looking for some quick tips and advice.
Tips videos provide valuable insights and position the firm as a thought leader in the industry. These are not in-depth explainers, but rather quick insights into a focused topic. This format is great for 60-second social media reels which all the major platforms are pushing hard. It can also become a reason for people to share and subscribe to your content if they get bite-sized, helpful insights.
Offer tips and advice on legal matters like navigating specific legal processes, finding the right lawyer or understanding your rights. Think about utilizing a Q&A or FAQ format for a series of short explainer videos. You can also make “dos and don’ts” videos of a particular topic.
For example, if you are a family lawyer, you could make a video “5 dos and don’ts for a divorce case.” Or if you are an employment lawyer, you could make a video, “4 pitfalls to avoid in a severance agreement”.
The scripts for these short videos can also be repurposed into blog articles for your site to embed the video and further boost your SEO presence. The possibilities are endless and you can efficiently record a batch of these in one session to be edited and scheduled to social media later.
4. Attorney Bio Videos
For many people, if they don’t personally know any lawyers, it can seem like a ‘cold’ profession to them.
Attorney bio videos personalize the firm, showcasing lawyers’ expertise, background, and personality. It can help highlight the care and personal attention that clients receive as well as dispel any wrong perceptions that people may have had about lawyers.
Share professional and personal information about attorneys to connect with clients on a deeper level. Share personal stories of how you helped some of your clients, how it made them feel and how you felt afterward. Reflect on the personal satisfaction you enjoy from your job and helping people.
TIP: Show people a little of your personality.
Does your firm have an office pet or does one of your partners have a special talent? Don’t be afraid to show a little bit of your sense of humour and what you’re passionate about to build a connection with your audience. Remember that the majority of people you’re trying to reach are not fellow lawyers, but rather everyday people who need your services. Help put nervous prospective clients at ease by showing them that you’re relatable and caring. This type of video content can increase traffic, engagement, and conversions for your law firm.
A professionally produced bio video can also help raise your firm’s perceived value and professionalism. Nothing takes away from good content like poor production. Although we know the saying “Don’t judge a book by its cover”, it’s true that the packaging of a product or service can alter our perceived value of it. Don’t let your packaging undersell your value!
5. Law Firm Identity Videos
Your website is your firm’s virtual front door. You want your prospective clients to get a sense of who you are from the moment they “step in the door” online. Website videos provide a quick overview of the firm’s culture, values, and services, enhancing visitor engagement. You can utilize this on your firm’s homepage or “about us” page.
You can produce a guided tour of your firm’s office and people. Feature key team members sharing insights about the firm’s mission and values. You can have the founder of your firm share why he or she started the company and what passions drove them to this career path. Another great way to show your values is to highlight a non-profit your firm supports and why.
The main things you want to focus on for identity videos are making your values clear, showing some of your personality and culture, ensuring that your branding is consistent, introducing some of the associates and attorneys at your practice, and clarifying your services and service location.
We’re here to help
By incorporating these engaging video ideas for law firms into your marketing strategy, you can effectively communicate your message, connect with your audience on a personal level, and differentiate yourself in a competitive legal landscape. Leveraging the power of video content not only enhances brand visibility but also establishes trust and credibility with your potential clients. However, creating videos is not an automatic formula to success. In 2024, about 2,500 new videos are uploaded to YouTube every minute, meaning that your content can easily get lost in the sea of content. You need to understand what works and have a strategic plan to achieve your goals.
This can seem overwhelming for busy lawyers to keep up with trends, and plan and execute their content, but we’re here to help! You’ve got a lot of important tasks to focus on in your law practice.
We help you develop a content strategy, optimize your video scripts, record and produce your videos in beautiful 4K quality with professional lighting and audio, and effectively utilize SEO strategies for getting your content in front of the right people. We’ll also help you plan a timeline for shooting footage and editing it together into concise and impactful videos, understand the production and costs associated with your video projects and deliver solutions that fit your specific needs.
It’s a ripe time to set your law firm apart from the rest with the power of video content.
And if you need help building a beautiful website or landing page to host your content, or refreshing your current website, we also offer web design services and can develop tailored packages for your needs.
Contact us now or set up a free consultation. We’d love to create something awesome together!
